Feasibility
Reality-check the approach early—so you invest time and budget where it will work in Japan.
We Translate Japan For the world
Seed Planning doesn't just conduct research in Japan. We translate Japan's complexity—its markets, regulations, culture, and unspoken rules—into clarity that drives global decisions. For 40 years, we've been the bridge between what the world wants to understand and what Japan actually is.
What We Do
Japan-focused medical and healthcare market research support, helping global life science teams navigate feasibility, recruitment, fieldwork, and culturally grounded insight translation.
Recruitment
HCP and patient recruitment designed around local norms, consent, and practical access.
Study Execution
Moderation, fieldwork, and coordination with careful attention to nuance and stakeholder alignment.
Insight Translation
When helping with reporting, we translate not just language, but meaning—so global teams understand what Japan is really saying.
How We Work
We don't promise speed at the cost of accuracy. We don't choose optimism over transparency. When feasibility is challenging, we speak up early. This is how we've earned trust from the world's most demanding organizations—by protecting their decisions with honest judgment and deep understanding.
We Speak Up Early
When a research approach won't work in Japan, we say so. When regulations shift, we flag it. When cultural nuance matters, we explain why. Transparency isn't optional—it's foundational.
We Translate, Not Just Report
Raw data means nothing without context. We explain not just what the market is, but why it works that way. What seems illogical to outsiders often has deep cultural or regulatory roots we help you understand.
We Protect What Matters
Research decisions in Japan involve sensitive data, strict privacy requirements, and long-term reputational considerations. We handle personal information with care, operate in line with Japanese regulations, and treat trust as something to be protected—not assumed.
Industries We Serve
- Electronics, IT & Telecom – Next-gen networks, autonomous driving, and mobile services
- Medical, Bio & Digital Health – Drug discovery, regenerative medicine, and telemedicine
- Healthcare & Wellness – Nursing care systems, preventive medicine, and health management
- Energy & Environment – Hydrogen, renewables, battery storage, and carbon neutrality
- Public Sector & Government – Policy research, regional development, and public sector consulting
Our Perspective
We share what we've learned. Not just data—but the thinking behind it. These resources reflect 40 years of understanding how Japan works, why it's different, and how to navigate that difference with confidence.
Selected Work Snapshots
We don’t name clients, but we can share the types of challenges global pharma teams often face when planning and executing research in Japan. These anonymized, high-level snapshots reflect the depth and complexity of that work—across healthcare and other industries.
Meet the Japan Team
Global standards, local insight.
The people behind the translation. Our Japan-based team combines deep market knowledge, healthcare expertise, and judgment earned through decades of navigating complexity.
Prefer email? Write us at medb3@seedplanning.co.jp.
Tips for Japan Market Success
What we've learned. These aren't rules—they're patterns we've observed across hundreds of projects. They might change your approach.
1
Speed Isn't Strategy
The fastest path to market in Japan often isn't the right one. Regulatory approval, stakeholder alignment, and cultural fit take time. We help you invest that time wisely.
2
Data Needs Context to Be Meaningful
A 60% preference rate means something different in Japan than in other markets. We help you read the numbers through the lens of Japanese decision-making.
3
The Unspoken Matters More
What people say in surveys and what they actually do are often different. We dig into the gap—that's where real insight lives.
4
Relationships Are Your Infrastructure
In Japan, trust is built slowly and lost quickly. We've spent 40 years building relationships that protect yours.
5
Say No Early
If something won't work in Japan, we tell you before you invest. That's not pessimism—it's partnership.
Seed Planning
Every challenge is unique.
Let’s talk about yours.
If you met us at PMRC (or found us through a referral), feel free to share what you’re exploring. We’ll route your message to the right person.
This form opens your email app with a pre-filled message. No information is stored on this page. If your email app doesn’t open, please contact us at: medb3@seedplanning.co.jp
Deepen Your Understanding
Curious about our 40-year history, specific methodology, and full range of research capabilities? Download our comprehensive guide to see how we help global organizations succeed in Japan.