Apple and its Rival Companies - Sectoral Strategies and Market Trends, 2010 (Japanese version)

Outline of the report

Points to be highlighted: Provides the product-based market trends of Apple, Google, Microsoft, Sony, and 15 other key companies; Analyzes the competitive trends, product trends, strategies and business models of these key companies in each market sector

What countermeasures are taken by Google, Sony and Microsoft against Apple?
・Apple's change in strategy - from the "Mac" hub to the cloud system
・Measures taken against Apple's strategy (providing all software, hardware and applications)
New devices and applications competing against the iPod, iTunes Store and iPad
・Sony against the iPod, emergence of the Google Android, and trends in the e-book and operating system market
Music distribution know-how and expected date of its introduction in the digital video distribution market
・The reasons behind iPod's large market share
・Worldwide and Japanese market shares of smartphone operating systems and e-book readers
Strategic analysis of digital audio players, smartphones, handheld game consoles, e-book readers/tablet PCs and IPTVs
The new environment surrounding Apple (online strorage, SaaS, netbooks and cloud computing)

Apple sold more than 3 million iPads during the 80 day period since its lanuch, and 1.7 million units of the new iPhone 4 within 3 days of its launch in the Japanese market. This report is the 2nd edition, analyzing Apple products and its rival companies. Apple's presence continues to grow as it moves it way from music distribution into the market of e-books, video distribution and advertisements. This report analyzes Apple's strategies and the trends of rival companies in each market sector (smartphones, digital audio players, tablet PC and IPTV). This report will also aid in understanding key industrial trends, product trends, market size and future forecasts of each market sector.

Title of the report	Apple and its Rival Companies - Sectoral Strategies and Market Trends, 2010 (Japanese version)
Date of issue	15/07/10
Volume	A4 / 160 pages
Price	180,000JPY
Produced by	Seed Planning, Inc.
Note	This report is written in Japanese. An english summary is available with additional fee for translation. For customers who need the english summary please contact us. Report code: K023622
Category	Internet / telecom infrastructure / e-Business / Mobile communications / Home networking / digital consumer electronics / audio-visual technologies / Digital contents / entertainment

Details of the report

Ⅰ．General Overview

Research Targets and Trends of Rival Companies
Apple's Position
（1） Market Value
（2） Change in Sales Figures
Analyzing Apple's Strategy
（1） Apple's Product Strategy
（2） Trends in Each Business Sector
Future Sector-wise Trends of Apple and its Rival Companies
Market Sector Trends
（1） Achievements of Apple Products
（2） The 6 Product Sectors of Apple's Rivals
（3） Music Distribution

Ⅱ．Trends in Apple

Apple's Strategy
（1） Apple's Business Transitions
　　　1） Apple's Company Value
　　　2） Apple's Change in Sales Figures
　　　3） Change in Product Composition
（2） Apple's Business Strategy
　　　1） Digital Hub
　　　2） Transition Strategy
　　　3） Mobile Me
　　　4） Business Strategy
（3） Apple's Business
　　　1） Apple's Business Sectors
　　　2） List of Products
Product Trends
（1） iPod
　　　1） Product Overview
　　　2） Product Strategy
　　　3） Domestic Expansions
（2） iPhone
　　　1） Product Overview
　　　2） Product Strategy
　　　3） Domestic Expansions
（3） iPad
　　　1） Product Overview
　　　2） Product Strategy
　　　3） Domestic Expansions
（4） Apple TV
　　　1） Product Overview
　　　2） Product Strategy
　　　3） Domestic Expansions
　　　4） The New Apple TV

Ⅲ．Apple and its Rival Companies

Apple's Rival Products and Companies
（1） Apple's Product Areas
（2） Apple's Rival Companies
Digital Audio Player
（1） Trends in the US
　　　1） Music Distribution
　　　2） Microsoft
　　　3） US Sony
（2） Trends in Japan
　　　1） Music Distribution
　　　2） Sony
　　　3） Private Companies
　　　4） AV Equipment Companies
　　　5） Major Electronic Companies
Smartphone
（1） Overall Trends
　　　1） The Definition of Smartphones
　　　2） Smartphone Operating Systems
　　　3） Applications
　　　4） Multitouch
（2） Trends of OS Companies
　　　1） Nokia
　　　2） Microsoft
　　　3） RIM
　　　4） Google
（3） Trends of Makers
　　　1） HTC
　　　2） Sharp
　　　3） Sony Ericsson
　　　4） Toshiba
Handheld Game Console/E-book Reader
（1） Handheld Game Consols
　　　1） Overall Trends
　　　2） Nintendo
　　　3） Sony Computer Entertainment
　　　4） Microsoft
（2） E-books
　　　1） Overall Trends
　　　2） Amazon
　　　3） US Sony
　　　4） Acer
Tablet PC/IPTV
（1） Tablet PC
　　　1） Overall Trends
　　　2） HP
　　　3） Dell
　　　4） Toshiba
　　　5） Sharp
（2） IPTV
　　　1） Overall Trend
　　　2） Sony
　　　3） Toshiba
　　　4） Panasonic
　　　5） Sharp
　　　6） Others

Ⅳ．Market Trends

Achievements of Apple Products
（1） Achievements of Apple Products（2009年）
（2） Apple's Shares (World)
（3） Apple's Shares（Japan）
（4） Comparison of the World and Japanese market
Digital Audio Player
（1） Changes in World Market Size
（2） Changes in Japanese Market Size
（3） Maker Shares (World, Japan)
Smartphone
（1） Changes in World Market Size
（2） Changes in Japanese Market Size
（3） World Shares (Makers, OS)
（4） Japan Shares（Makers, OS）
Handheld Game Console
E-book Reader
（1） Changes in US Market Size
（2） Maker Shares (US)
Tablet PC
IPTV
Music Distribution
（1） World Market
（2） PC/Mobile-wise Market (World)
（3） Japanese Market
（4） PC/Mobile-wise Market (Japan)

Ⅴ．Company Trends