The mobile phone market is moving from a growing phase to a saturated phase as the Japanese mobile subscriber base crossed 100 million, with the population-based penetration rate exceeding 80%. The mobile handset market will face stiff competition, selling 49 million - 51 million units annually, with an increase of around 20 million subscribers estimated over the next five years.

Being at a major turning point, mobile handset distributors are now developing their business strategies for the future. A total of 30 leading mobile handset distributors in Japan are profiled in this report, with an intensive analysis of their performance data including handset shipments, sales, net income and profit rate, as well as the trends of distribution channels by carrier and by region.