1. Definition of the search-linked advertising market / Profiles of Overture and Google
2. Search-linked advertising market: Trends in its distribution sector: Service system with Overture, Google, and other leading marketing agencies
3. Revenue structure and current status of the search-linked advertising market: Relevance between the market and the number of search queries, number of PVs, and PPS, RPM, CTR, and CPC indices
4. Advertising distribution network with Overture and Google: Current and future trends of inter-network competition
5. Advertisers' circumstances: Structure of advertising expenditures and their stance in placing an ad
6. Formation of the bid management tool market: Past trends and current status
7. Future outlook of search-linked advertising market

The purpose of this report is to describe the status of search-linked advertising which is the key driver of the consistently-growing internet advertising market. The report also focuses on the trends of the Big Two - Overture and Google, as well as other key players in this market including advertisers and ad agencies, while giving a broad market overview.

In addition, a review and analysis of the revenue structure is given for the market by going behind the scene.