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Update on Word-of-Mouth Online Marketing 

 

Outline of the report

This report provides a review of current trends of online marketing support services that can be classified into three categories; blog promotion services, website subscriber utilization services and blog utilization and analysis services. Explored in this report are the online marketing industry, services available, the background behind the launch of these services, targeted customers, issues to be addressed, and future development of this market.

Title of the report Update on Word-of-Mouth Online Marketing 
Date of issue 17/04/08
Volume A4 / 176 pages
Price 95,000JPY
Produced by Seed Planning, Inc.
Note This report is written in Japanese.
Customers who need an English version:Please contact us.
Category Internet / telecom infrastructure / e-Business / Digital contents / entertainment

Details of the report

Table of Contents

  1. [1] Summary of Findings
    1. General summery
    2. Overall image of word-of-mouth online marketing services
    3. Summary of blog promotion services
    4. Summary of website subscriber utilization services
    5. Summary of blog utilization and analysis services
    6. List of partnership services
  2. [2] Market Background
    1. Size of the internet advertising market
    2. Size of the mobile advertising market
    3. Size of EC (B2C) market
    4. Internet users
  3. [3] List of Findings
    1. List of services / service providers
    2. Outline of services
    3. Aims / background of service launch
    4. Targeted customers
    5. Characteristics of services
    6. Operating policy
    7. Marketing / promotion strategies
    8. Purposes / goals
    9. Views on the market
    10. Consumer trend
    11. Issues to be addressed
    12. Future development
  4. [4] Blog Promotion Services
    1. "press@blog" by ENIGMO
    2. "Pub-Blog" by Ergo-Brains
    3. "AmebaPR" by CyberAgent
    4. "CyberBuzz" by Cyber Buzz
    5. Collablo by BUZZ MARKETING
    6. "Viral Spark" by Loka Research
  5. [5] Website Subscriber Utilization Services
    1. "buzzlife" by eLife
    2. "toku-chi.com" by j-march
    3. "moratame.net" by DO HOUSE
    4. "Sample Hyakkaten" by Luke 19
  6. [6] Blog Utilization / Analysis Services
    1. "CGM Watch" by NTT AD
    2. "Kuchikomi Clip" by Karen
    3. "BlogSphere" by Keywalker
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