IT / electronics businesses are being vitalized in the healthcare and wellness sectors. The recent healthcare reform which will be put into effect in 2008 makes it obligatory for health insurance societies to provide insurance consumers with specific health checkups and health guidance. As the result, there are high expectations for these technologies to play an important role by effectively supporting health promotion and preventive health care programs both at home and at work.

The management environment of healthcare facilities including clinics, hospitals and ethical pharmacies is getting stricter, necessitating them to increasingly count on IT technologies to streamline their business operations and to improve the quality of medical care. In fact, there are a number of emerging health-related websites and online services, with the 'places' in which physicians, patients and consumers can get together creating various opportunities. Opinions and thoughts given by individual participants gathering on the websites by the keyword of "health care" are collected, generating daily updates. These updates are beginning to have significant impact on the creation of new flow in future direction of the market.

The healthcare and wellness sector, involving home care and nursing care, is very likely to grow together, finally creating a converged IT network. The purpose of '2007, A Case Study: Notable Online Healthcare and Wellness Business Models', a market report published by Seed Planning, Inc., is to provide analysis of noteworthy businesses in the healthcare and wellness sector, addressing the concept of the business, business models, key issues, and future outlook of the market.