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Digital Broadcasting Penetration Scenarios in Japan [2007-2008] 

 

Outline of the report

Points to be highlighted
2010-2015 Digital broadcasting penetration scenarios developed based on Seed Plannings unique industry expert interviews and in-depth analysis of the findings, providing an outlook for the next decade.
In the face of final countdown stage of analog TV broadcast ending in 2012, many issues still remain unresolved, and feasibility of full transition is being talked about.
Scenarios for the advancement, growth and development of converged communications and broadcasting services are drawn up in this report.
Title of the report Digital Broadcasting Penetration Scenarios in Japan [2007-2008] 
Date of issue 25/12/07
Volume A4 / 170 pages
Price 95,000JPY
Produced by Seed Planning, Inc.
Category Digital broadcasting / CATV / Internet / telecom infrastructure / e-Business

Details of the report

Contents

  1. Summary
    1. Penetration scenarios for digital broadcasting in Japan
    2. General overview of the past year, focusing on broadcasting digitization
    3. Forecast and considerations of the digital broadcast market in Japan
      - Factors impacting Seed Planning's assumptions -
    4. Considerations on the penetration of terrestrial digital broadcasting and the development of converged communications and broadcasting services.
  2. Results of a questionnaire survey - Forecasts and comments of 71 selected industry experts
    1. Timing of analog broadcasting termination
    2. Digital broadcasting penetration forecasts
    3. Penetration forecasts for one-seg handsets
    4. Market feasibility analysis of one-seg devices
    5. Potential development of new mobile services (until 2015)
    6. Penetration forecasts for IPTV/VOD services and Time Shift TV viewing (2010-1015)
    7. Price trends of digital broadcast receivers (2008 / 2010 / 2015)
    8. Potential replacements to digital broadcast receivers as of July 24, 2011
    9. Development of and issues to be addressed for new business involving digital broadcasting in Japan (2010 / 2015)
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