Outline of the report
- Points to be highlighted
- 2010-2015 Digital broadcasting penetration scenarios developed based on Seed Plannings unique industry expert interviews and in-depth analysis of the findings, providing an outlook for the next decade.
- In the face of final countdown stage of analog TV broadcast ending in 2012, many issues still remain unresolved, and feasibility of full transition is being talked about.
- Scenarios for the advancement, growth and development of converged communications and broadcasting services are drawn up in this report.
Details of the report
Contents
- Summary
- Penetration scenarios for digital broadcasting in Japan
- General overview of the past year, focusing on broadcasting digitization
- Forecast and considerations of the digital broadcast market in Japan
- Factors impacting Seed Planning's assumptions -
- Considerations on the penetration of terrestrial digital broadcasting and the development of converged communications and broadcasting services.
- Results of a questionnaire survey - Forecasts and comments of 71 selected industry experts
- Timing of analog broadcasting termination
- Digital broadcasting penetration forecasts
- Penetration forecasts for one-seg handsets
- Market feasibility analysis of one-seg devices
- Potential development of new mobile services (until 2015)
- Penetration forecasts for IPTV/VOD services and Time Shift TV viewing (2010-1015)
- Price trends of digital broadcast receivers (2008 / 2010 / 2015)
- Potential replacements to digital broadcast receivers as of July 24, 2011
- Development of and issues to be addressed for new business involving digital broadcasting in Japan (2010 / 2015)