According to the statistics revealed by the Japanese Ministry of Internal Affairs and Communications (MIC), more than one third of Japan’s population are aged 50 or older as of October 1, 2006. As the ageing population is expected to become increasingly high in coming years, it is essential for companies seeking sustainable growth to find a new market for the population over 50 years of age

The purpose of this report is to provide information essential to drawing up strategic business plans for internet business targeting senior citizens and the post-war baby boom generation. Seed Planning’s report entitled ’Case Study: Notable Internet Business for Seniors and the Baby Boom Generation’ profiles a total of 51 companies, and provides analysis of the concept of their business, business models, issues to be addressed, and future outlook of the market. Of these, in-depth interviews were carried out with 18 selected companies providing advanced services across a wide variety of categories on the Internet targeting seniors.