Contents

1. General Overview
   1. One-seg phone user profiles
   2. Actually how many hours a day do one-seg phone users watch one-seg television?
   3. One-seg usage status as of June 18, 2006 / Comparisons of one-seg viewing time between weekdays and weekend
   4. How did the World Cup Succor impact the usage of one-seg services?
   5. Likely features/services needed for one-seg phone
   6. Characteristics by model
2. Highlights of the Survey Results
   1. Real-time viewing of the Japan-Croatia match
   2. Status of one-seg viewing on a specified date
   3. Reasons for not viewing one-seg television
   4. Time slot for one-seg TV viewing on a specified date
   5. Viewing hours on a specified date
   6. Viewing scene on a specified date
   7. Usage of data broadcast service on a specified date
   8. Content of data broadcast received on a specified date
   9. Usage of the data broadcast related to the Japan-Croatia match on a specified date
   10. Impressive content on a specified date
   11. Functions utilized with mobile phone (ordinary)
   12. Frequency of one-seg TV viewing
   13. Form of the screen at the time of one-seg TV viewing
   14. Usage of data broadcast
   15. Evaluation of data broadcast service
   16. Interest level in new one-seg phone functions/services
   17. Factors which drew the most attention at the time of choosing the one-seg handset model
   18. Background¡ÄTV viewing environment at home
   19. Basic attributes¡ÄOccupation / city / gender / age
3. Tabulations
   1. Results of simple tabulation
   2. Listing of open-ended answers
   3. Results of cross tabulation