Contents

1. [1] Summary
   1. General overview
   2. Business model and customer approach
   3. Trends of childcare website
   4. Trends of women’s support website
   5. Trends of women’s mental health care website solutions
   6. Trends of women’s health care website solutions
2. [2] Survey Results
   1. List of companies/services profiled
   2. Outline of services provided
   3. Concept/appeal points
   4. Starting point, awareness of the issue and where to look
   5. Target/promotion strategies
   6. Major earning patterns
   7. Core elements, base, and resources
   8. Issues and countermeasures
   9. Future development
3. [3] Trends of Companies Running Portal Sites Offering Support for Pregnancy / Child Bearing / Child Care
   1. ’goo baby’ by NTT RESONANT
   2. Combi Town / Ninpu Town
   3. Digital boutique ’babycome’
   4. Benesse Corporation ’Womens’ Park’
   5. babycom
   6. Unicharm / Wakodo / Senshukai / Sony Life Insurance ’Baby Town’, ’Premama Town’
4. [4] Trends of Companies Offering Solutions for Online Health / Diet Support
   1. Asahi Kasei ’beME’
   2. Nishitomo ’Sophia ib / Sophia home health care management system’
5. [5] Trends of Companies Offering Online Women’s Mental Health Care / Healing / Relief from Worries / Support for Working Women’s Life
   1. womenjapan
   2. Cyberstar ’ispot salon’ / ’ispot clinic’
   3. SUNCORP ’Grand Repos’ / ’Repos World’
   4. Tempstaff ’Temp-Step-Jump’
   5. Peacemind ’Peacemind’
   6. Life Balance Management ’MTOP Mrs’ / ’Men Tough Diary’
6. [6] Trends of Companies Offering Online Beauty / Cosmetic Services
   1. istyle ’@cosme’
   2. kireicom ’kireicom’
   3. t-agent Inc. ’Kuchikomi Net’
7. [7] Appendix