A total of 200 owners and 200 likely purchasers of DVD recorders were invited to participate in the questionnaire survey
Consumer Survey: Current/Potential Users Of DVD Recorders
Outline of the report
- Points to be highlighted
- What are the criteria of purchasing DVD recorders, and how do people use these products?
- Potential user attributes / timing of purchase / concerns about purchasing and factors desired for DVD recorders
- Attitudes toward new DVD technology standards (Blue-ray, AOD, HD and DVD9), awareness of terrestrial digital broadcast, and future direction for the DVD market
Seed Planning, Inc. has been working on scenario planning for the market penetration of DVD recorders and optical disc products. Now, the new report "Consumer Survey: Current/Potential Users Of DVD Recorders" has been released by Seed Planning, Inc. as part of a series of its DVD market reports, highlighting the DVD market trends in Japan from the users viewpoint.
This report addresses: factors impacting on the users decision to purchase DVD recorders [targeting current owners], timing of potential purchases, and concerns about purchasing and factors desired for DVD recorders [targeting likely purchasers]. This enables differentiation between current and potential users of DVD recorders while identifying key promotion factors, providing effective means to predict the trends of the users.
| Title of the report | Consumer Survey: Current/Potential Users Of DVD Recorders |
| Date of issue | 03/02/04 |
| Volume | A4 / 200 pages |
| Price | 190,000JPY |
| Produced by | Seed Planning, Inc. |
| Note | This report is written in Japanese. Customers who need an English version:Please contact us. |
| Category | Digital broadcasting / CATV / Home networking / digital consumer electronics / audio-visual technologies |
