A total of 500 households were invited to participate in the questionnaire survey asking their intention to replace current TV sets with digital TV sets
2004, A Market Study: Willingness To Purchase Digital TV Sets
Outline of the report
- Point
- To what extent will the launch of terrestrial digital broadcasting impact on the users' willingness to replace current TV sets?
- What are the focusing points users imagine in replacing a TV set?
- Differentiation between plasma and liquid crystal displays, and market predictions
On December 1, 2003 terrestrial digital broadcasting launched in parts of three major metropolitan areas in Japan. Electronics makers are conducting year-end marketing campaigns with a main focus on thin TV, claiming that it provides ten-year durability.
As we foresee discontinued operation of digital broadcast by 2011, it needs to be watched carefully how the overall households with more than 100 million TV sets in Japan are going to replace with digital ones.
A questionnaire survey was conducted targeting about 500 households who have used a TV set with larger than 25-in. display for more than 7 years, who are likely to be early adopters of digital TV. The survey results were analyzed and summarized to learn: "How are users aware of terrestrial digital broadcast," "When do they plan for replacement purchase," and "What are the budget and requirements for a new TV set?"
| Title of the report | 2004, A Market Study: Willingness To Purchase Digital TV Sets |
| Date of issue | 17/12/03 |
| Volume | A4 / 180 pages |
| Price | 95,000JPY |
| Produced by | Seed Planning, Inc. |
| Note | This report is written in Japanese. Customers who need an English version:Please contact us. |
| Category | Digital broadcasting / CATV / Home networking / digital consumer electronics / audio-visual technologies / Large screen display |
